What ingredients we REFUSE to use and why:

🚫 Synthetic Fragrances

• Made from petrochemicals that contribute to pollution and non‑renewable resource use.

• Contain dozens of undisclosed compounds that persist in waterways.

• Major triggers for allergies, headaches and respiratory irritation.

🚫 SLS / SLES (Sodium Lauryl Sulfate / Sodium Laureth Sulfate)

• Harsh on skin and strips natural oils.

• Can cause irritation for sensitive users.

• Poorly biodegradable — harmful to aquatic life and water systems.

🚫 Parabens

• Synthetic preservatives that accumulate in the environment.

• Not needed in our formulas — we use food‑grade alternatives.

• Can cause sensitivities in some individuals.

🚫 Phthalates

• Common in synthetic fragrances and plastics.

• Persistent environmental pollutants.

• Linked to hormone disruption and allergic reactions.

🚫 Bleach (Sodium Hypochlorite)

• Corrosive and irritating to skin and lungs.

• Produces toxic by‑products when released into waterways.

• Unnecessary for everyday cleaning.

🚫 Ammonia

• Strong fumes and respiratory irritant.

• Dangerous in enclosed spaces.

• Contributes to indoor air pollution and aquatic toxicity.

🚫 Optical Brighteners

• Synthetic chemicals that coat fabrics to “fake” cleanliness.

• Non‑biodegradable and harmful to marine ecosystems.

• Can cause skin irritation.

🚫 Artificial Colours & Dyes

• No cleaning benefit.

• Can cause irritation or allergic reactions.

• Add unnecessary chemical load to wastewater.

🚫 Petrochemical Solvents

• Derived from non‑renewable fossil fuels.

• Harmful to aquatic life and air quality.

• Harsh on skin and lungs.

Our Ingredients are:

✅ Plant‑based or mineral‑derived

sourced from renewable, earth friendly origins rather than petrochemicals.

✅ Biodegradable

break down cleanly in waterways and soil without leaving harmful residues.

✅ Low‑irritant

gentle on skin, safe for sensitive users and everyday contact.

✅ Not tested on animals

cruelty free, verified through ethical supply chains.

✅ Safe for homes, families, and waterways

formulated to protect both indoor air quality and aquatic ecosystems.

✅ Chosen for purity and function

every ingredient serves a clear purpose; no fillers or unnecessary additives.

✅ Locally sourced where possible

supports South Australian growers and reduces transport emissions.

✅ Mineral boosters

such as sodium bicarbonate and citric acid, chosen for performance and environmental safety.

✅ Australian Ingredients Prioritised

we choose Australian oils, clays, botanicals and minerals wherever possible for purity & freshness.