What we WILL NOT do ...

❌No fillers.

❌No synthetics pretending to be “natural”.

❌No ingredients that irritate skin, pollute waterways, or make formulas look more complicated than they need to be.

Below is a clear, honest breakdown of what we don’t use — and why.

🚫 Synthetic Fragrances

Why we don’t use them:

• They’re made from petrochemicals.

• They contain dozens of undisclosed compounds.

• They’re a major trigger for allergies and headaches.

🚫 SLS / SLES (Sodium Lauryl Sulfate / Sodium Laureth Sulfate)

Why we don’t use them:

• Harsh on skin.

• Strips natural oils.

• Not biodegradable in the way Eco‑Ness requires.

🚫 Parabens

Why we don’t use them:

• Synthetic preservatives.

• Not needed in our formulas.

🚫 Phthalates

Why we don’t use them:

• Commonly found in synthetic fragrances.

• Not compatible with our ingredient philosophy.

🚫 Bleach (Sodium Hypochlorite)

Why we don’t use it:

• Harsh, corrosive, irritating.

• Dangerous to mix with other cleaners.

• Not necessary for everyday cleaning.

🚫 Ammonia

Why we don’t use it:

• Strong fumes.

• Respiratory irritant.

• Not safe for enclosed spaces.

🚫 Optical Brighteners

Why we don’t use them:

• Synthetic chemicals that “fake” cleanliness by coating fabrics.

• Not biodegradable.

🚫 Artificial Colours & Dyes

Why we don’t use them:

• No cleaning benefit.

• Can cause irritation.

🚫 Petrochemical Solvents

Why we don’t use them:

• Harsh on skin and lungs.

• Not aligned with our environmental standards.

🚫 “Greenwashed” Ingredients

Why we don’t use them:

• Marketing terms with no real meaning.

• Ingredients that sound natural but aren’t.

What we WILL do ...

✅ Plant‑based or mineral‑derived

✅ Biodegradable

✅ Low‑irritant

✅ Proven to work

✅ Safe for homes, families, and waterways

✅ Fully disclosed — no hidden components